Taste-test booth: an innovative tool in health promotion.
Supermarkets provide an ideal environment for affecting consumer purchasing behaviours. Food companies have successfully used product sampling in supermarkets to increase sales. Taste-Tests booths were set up in four different Loblaws locations in Ottawa-Carleton, to promote "lower-fat" foods, as part of the Ottawa-Carleton Heart Beat program. Consumers were encouraged to try a lower-fat cheese, but were only told that it was lower in fat after they had tasted the cheese. Results from this survey suggest that the Taste-Test booth is effective in changing perceptions about the taste of lower-fat foods and may have an effect on food purchasing behaviour related to the food sampled, as well as other lower-fat foods. Sales data provided by Loblaws for two weeks preceding the trials, the week of, and two weeks following the trials support the results of the consumer survey, with respect to changes in purchasing behaviour for the food sampled. Taste-Test booths complement nutrition education initiatives in the supermarket and may be effective in changing behaviour.
Journal of the Canadian Dietetic Association.
Summer 1997. v. 58 (2)
|Main Author:||Dwivedi, G.|
|Other Authors:||Harvey, J., Close, A.|
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