OpenAgricola

Main content area

Advertising effectiveness and coefficient variation over time.

Journal Title:
Agricultural economics research - U.S. Dept. of Agriculture, Economics, Statistics, and Cooperatives Service.
Journal Volume/Issue:
Jan 1979. v. 31 (1)
Main Author:
Ward, R.W.
Other Authors:
Myers, L.H.
Format:
Article
Language:
English
Subjects:
advertising
models
consumer demand
View in NAL's Catalog:
AGE81917557