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The paradox of pricing for direct marketers.

Journal Title:
Cornell agricultural economics staff paper - Dept. of Agricultural Economics, Cornell University Agricultural Experiment Station.
Journal Volume/Issue:
Aug 1979. (79-27)
Main Author:
Blakeley, R.A.
Format:
Article
Language:
English
Subjects:
direct marketing
View in NAL's Catalog:
AGE82919090