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The promotion world according to retail : a look at manufacturer promotional programs from the retail perspective /

Main Author:
Park, John L.
Other Authors:
German, Gene A., New York State College of Agriculture and Life Sciences. Dept. of Agricultural, Resource, and Managerial Economics., and Cornell University. Food Industry Management Program.
Format:
Book
Language:
English
Subjects:
Advertising campaigns New York (State)
View in NAL's Catalog:
CAT10862853