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Applied multidimensional scaling A comparison of approaches and algorithms [by] Paul E. Green [and] Vithala R. Rao

Main Author:
Green, Paul E.
Other Authors:
Rao, Vithala R.
Format:
Book
Language:
English
Subjects:
Consumers' preferences
Marketing research Statistical methods
Scale analysis (Psychology)
View in NAL's Catalog:
CAT72504390