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An empirical evaluation of the effectiveness of generic advertising : the case of fluid milk in New York City /

Main Author:
Forker, Olan D.
Other Authors:
Liu, Donald J. and New York State College of Agriculture and Life Sciences. Dept. of Agricultural Economics.
Format:
Book
Language:
English
Subjects:
Advertising Milk Evaluation
Milk trade New York (N.Y.)
View in NAL's Catalog:
CAT86871232