OpenAgricola

Main content area

The target consumer profile and positioning for promotion of the direct marketing of fresh produce: a case study.

Journal Title:
Journal of food distribution research.
Journal Volume/Issue:
Oct 1997. v. 28 (3)
Main Author:
Wolf, M.M.
Format:
Article
Language:
English
Subjects:
vegetables
direct marketing
food marketing
farmers' markets
supermarkets
consumer surveys
consumer preferences
demography
View in NAL's Catalog:
IND20626833