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Main content area

Marketing a branded fresh beef product.

Journal Title:
Journal of food products marketing.
Journal Volume/Issue:
2000. v. 6 (1)
Main Author:
Wachenheim, C.J.
Other Authors:
Alonso, C. and Dumler, M.
Format:
Article
Language:
English
Subjects:
beef
meat products
food marketing
supermarkets
consumer attitudes
mathematical models
demand
marketing channels
branding
willingness to pay
socioeconomics
View in NAL's Catalog:
IND22073502