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Effective risk relievers for dimensional perceived risks on mail-order purchase: a case study on specialty foods in the UK.

Journal Title:
Journal of food products marketing.
Journal Volume/Issue:
2001. v. 7 (1/2)
Main Author:
Mai, L.W.
Format:
Article
Language:
English
Subjects:
foods
direct marketing
food purchasing
consumer attitudes
consumer surveys
statistical analysis
risk
View in NAL's Catalog:
IND23261596