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Consumer research in the early stages of new product development: a critical review of methods and techniques

Journal Title:
Food quality and preference.
Journal Volume/Issue:
2005 Apr., v. 16, no. 3
Main Author:
Kleef, E. van
Other Authors:
Trijp, H.C.M. van and Luning, P.
Format:
Electronic
Language:
English
Subjects:
food industry
new products
product development
consumer surveys
consumer demand
consumer attitudes
perceptions (cognitive)
public opinion
consumer preferences
food choices
focus groups
consumer information
product testing
marketing
View in NAL's Catalog:
IND43805120