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Consumer profiling and the new product development toolbox: a commentary on van Kleef, van Trijp, and Luning

Journal Title:
Food quality and preference.
Journal Volume/Issue:
2005 Apr., v. 16, no. 3
Main Author:
Wansink, B.
Format:
Electronic
Language:
English
Subjects:
new products
product development
consumer surveys
marketing
consumer demand
food quality
consumer preferences
View in NAL's Catalog:
IND43805127