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The Ability to Relate: Assessing the Influence of a Relationship Marketing Strategy and Message Stimuli on Consumer Perceptions of Extension

Journal Title:
Journal of extension.
Journal Volume/Issue:
2006 Dec., v. 44, no. 6
Main Author:
Irani, T.
Other Authors:
Ruth, A., Telg, R.W., and Lundy, L.K.
Format:
Electronic
Language:
English
Subjects:
agricultural education
extension education
case studies
marketing strategies
consumer attitudes
qualitative analysis
focus groups
View in NAL's Catalog:
IND43873595