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The influence of wine attributes on region of origin equity: An analysis of the moderating effect of consumer's perceived expertise

Journal Title:
Agribusiness : an international journal.
Journal Volume/Issue:
2006 Summer, v. 22, issue 3
Main Author:
Perrouty, J.P.
Other Authors:
d'Hauteville, F. and Lockshin, L.
Format:
Electronic
Language:
English
Subjects:
wines
wine quality
country of origin labeling
product quality
sensory properties
physical properties
consumer behavior
consumer attitudes
perceptions (cognitive)
attitudes and opinions
knowledge
consumer acceptance
brand name products
marketing
prices
wine grapes
wine cultivars
wine industry
research methods
consumer surveys
focus groups
View in NAL's Catalog:
IND43883162