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Comparing two image research instruments: The Q-sort method versus the Likert attitude questionnaire

Journal Title:
Food quality and preference.
Journal Volume/Issue:
2008 July, v. 19, no. 5
Main Author:
Klooster, P.M. ten
Other Authors:
Visser, M. and Jong, M.D.T. de
Format:
Electronic
Language:
English
Subjects:
foods
brand name products
food quality
image analysis
sorting
consumers
contingent valuation
questionnaires
consumer attitudes
beef
beef quality
rating scales
consumer preferences
data collection
discriminant analysis
View in NAL's Catalog:
IND44048497