OpenAGRICOLA

Customer perception of switch-feel in luxury sports utility vehicles

Journal Title:

Food quality and preference.

Journal Volume/Issue:

2008 Dec., v. 19, no. 8

Main Author:

Wellings, Tom

Other Authors:

Williams, Mark A. and Pitts, Matthew

Format:

Electronic

Language:

English

Subjects:

new products
marketing
consumers
consumer surveys
automobiles
perceptions (cognitive)
public opinion
consumer attitudes
appearance (quality)
image analysis

View in NAL's Catalog:

IND44174911