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The Appeal of Biodegradable Packaging to Floral Consumers.

Journal Title:
HortScience : a publication of the American Society for Horticultural Science.
Journal Volume/Issue:
2010 Apr., v. 45, no. 4
Main Author:
Hall, Charles R.
Other Authors:
Campbell, Benjamin L., Behe, Bridget K., Yue, Chengyan, Lopez, Roberto G., and Dennis, Jennifer H.
Format:
Article
Language:
English
Subjects:
ornamental plants
horticultural products industry
container-grown plants
packaging
packaging materials
biodegradable products
consumers
consumer preferences
consumer attitudes
sustainable development
marketing
appearance (quality)
consumer acceptance
consumer surveys
marketing strategies
View in NAL's Catalog:
IND44368531