OpenAGRICOLA

The Appeal of Biodegradable Packaging to Floral Consumers.

Journal Title:

HortScience : a publication of the American Society for Horticultural Science.

Journal Volume/Issue:

2010 Apr., v. 45, no. 4

Main Author:

Hall, Charles R.

Other Authors:

Campbell, Benjamin L., Behe, Bridget K., Yue, Chengyan, Lopez, Roberto G., and Dennis, Jennifer H.

Format:

Article

Language:

English

Subjects:

ornamental plants
horticultural products industry
container-grown plants
packaging
packaging materials
biodegradable products
consumers
consumer preferences
consumer attitudes
sustainable development
marketing
appearance (quality)
consumer acceptance
consumer surveys
marketing strategies

View in NAL's Catalog:

IND44368531