OpenAgricola

Main content area

How effective is social networking for direct marketers?

Journal Title:
Journal of food distribution research.
Journal Volume/Issue:
2010 Mar., v. 41, no. 1
Main Author:
Phillips, Megan
Other Authors:
McFadden, Dawn Thilmany and Sullins, Martha
Format:
Article
Language:
English
Subjects:
food industry
food marketing
direct marketing
advertising
information dissemination
information exchange
consumer information
social networks
information technology
electronic discussion groups
Internet
world wide web
market development
validity
small businesses
View in NAL's Catalog:
IND44419332